Mountain View, California — Barely a month back Google unleashed an enhanced integration of Google Adwords reports inside of Google Analytics. And now, the Google Analytics Blog announced that online advertisers are being furnished with new reports to help measure the success of their marketing campaigns, which includes three new AdWords reports and the ability to segment by 10 new dimensions and additional AdWords metrics directly in to Google Analytics.
In the Google Analytics Blog, Trevor Clairborne informs industry experts that these new method of assessment give companies using SEO services a chance “to dig into all aspects” of their commercial activity.
The three new AdWords reports that is integrated within Google Analytics include: Day Parts Report, Destination URLs Report and Placements Report.
Here is a quick review of some of the new dimensions in the reports:
The Day Parts Report: If you are keen to know which is the best day of the week or the best time of the day for your campaigns, then The Day Parts Report can help you discover the most profitable times of day for your ads, then breaks down performance to the hour to highlight where spikes in consumer interest occur, which it recommends be paired with an ad scheduling feature in order to boost return on investment.
Destination URLs Report: This feature empowers you to dive deeper into the performance of each of your ad campaigns. Google Analytics, which is characterized as an easy way to turn page views into profits, which lets organizations break out performance at the Campaign, Ad Group, or Keyword level as to what landing pages are proving most popular with searchers.
“Apply a secondary dimension like Keywords and see your top Destination URL/Keyword pairs.”
The Placements Report: This function delivers the performance of your ads and gives clients an idea as to which sites adverts are performing well on Google’s Content Network, thanks to new post-click performance data. With the Placements Report in Google Analytics, organization can avail rich post-click performance data about your campaigns and find the best sites to target your ads.
Finally, Google Analytics added a Clicks Tab in Campaigns and Keywords reports: From this newly integrated Clicks tab you can get an overview of AdWords performance at the Campaign, Ad Group, or Keyword level. Combined with Goals or eCommerce tracking you can see a complete picture of your AdWords performance.
In addition, there are also ten AdWords dimensions available to advertising customers, including the ability to study broad search, phrase and exact matches.
The video below offers a 3-minute tutorial on how to use the day parts, placements, and other AdWords reports in Google Analytics: