Mountain View, California — Google PageRank toolbar updates typically takes place four times a year, the last Google update that occurred during October created a kerfuffle in the search engine optimization industry, as not many people were sure if it would actually happen. But for those who admire Google’s often delayed toolbar PageRank, Google is giving you all a nice New Year’s Eve present — the annual page rank update.
The toolbar can give a page rank update to those who have installed it on Internet Explorer and Firefox browsers, and offers a snapshot of current live ranking behavior happening to the site you are currently viewing. Results on the toolbar are evaluated from 0 to 10, with 10 being an indicator for the most popular web pages and 0 showing poor ranking behavior.
The toolbar is characteristically updated roughly four times every year, but surprisingly for many in the SEO industry is the timing of this update, as it has occurred so close to the end of the year.
“It is certainly surprising that Google have updated the PageRank toolbar earlier than usual, especially as most SEO companies close on 31st December,” said Matt Bullas, Managing Director of SEO Consult. “The PageRank toolbar is a handy piece of website optimization instrument and can help clients and corporations alike to keep an eye on the current ranking trends of the website they are visiting.
It is essential not to become spellbound by the numbers the toolbar represents at any given time, though. Nevertheless, it is useful to show the current authority of your site and how it changes over time, but it will not help your rankings in any way. The best way to achieve this is with a correct and well-implemented SEO strategy, with ethical and natural SEO techniques in your campaign. High-quality content is also a must, and regular updates containing strong keywords will soon ensure you climb up the rankings quickly and effectively.