Initially available in the U.S. through an invitation-only beta, the Yahoo Publisher Network self-serve platform will allow webmasters to sign up online for Yahoo advertising products. This will allow the broader publishing community to take advantage of Yahoo’s relevant advertising products as well as quality content through an easy-to-use self-serve platform.
Yahoo plans to offer additional features in the near future to enable publishers to enhance their visitor experience including "Save to My Web" and Web search. After completing the initial beta period, Yahoo aims to expand its self-serve beta program before the end of the year.
"Yahoo has developed many highly successful relationships with web publishers around the world and is building on those experiences to bring new revenue sources and compelling content to even more high quality sites," said Bill Demas, Senior Vice President, Yahoo Partner
Solutions Group. "By helping the broader publishing community maximize the value of their sites, we aim to create an even more rewarding Internet experience for publishers, advertisers and users."
The first advertising product Yahoo will be offering through the beta is its Content Match(tm) contextual listings. Content Match enables publishers to place Yahoo’s contextually relevant listings on their sites and receive a share of the revenue generated by them.
To create an ongoing dialogue with its small- and medium-sized publishers, Yahoo has also built feedback channels and opinion surveys into its online Publisher Center that will provide members the opportunity to raise their questions, voice their ideas and express to Yahoo the types of products and services that would be most helpful to them in the future.
After completing the initial beta period, Yahoo aims to expand its self-serve beta program before the end of the year. To learn more about the Yahoo Publisher Network or to submit information to Yahoo About your site, please visit http://publisher.yahoo.com