San Francisco — According to a post on Google’s Adsense blog vaguely announces that the company is rolling out a number of enhancements next week to AdSense’s contextually targeting capabilities to more precisely match relevant ads to AdSense publishers’ pages.
With largely hazy details were given about these enhancements, but Google says AdSense publishers will not have to update their AdSense accounts or ad code. Changes will be applied automatically.
Woojin Kim, Google AdSense Product Manager said, “this week, we will be rolling out a series of enhancements to AdSense’s contextual targeting capabilities, which will more accurately match relevant ads to webpages.”
With contextual targeting, our system breaks down and examines the content of your page, conducts an auction among the relevant ads, then serves the winning ads — all in the blink of an eye! Pretty simple, right?
“Our machines are very good at the matching process, but there are still a few cases where their definition of relevance differs from our human definition of relevance,” says Kim.
In fact, coordinating relevant ads to the content of your webpages is quite a technological challenge involving semantic analysis and machine learning. It is a challenge that keeps me and my team busy.
“In these few cases, the system might end up serving ads that do not seem immediately relevant to users. We understand that increased ad relevance contributes to a positive experience for users, publishers, and advertisers, so we are continuously working on ways to improve the relevance and quality of ads that appear on your sites,” stated Kim.
One of the most noteworthy thing to mark is that these changes would not affect how other types of ads are matched to your sites; for instance, you will continue to see placement-targeted ads when advertisers bid to appear specifically on your pages.
These relevancy-determining changes are not the only thing the AdSense team has been up to. As Google mentioned, they hope to provide “more relevant ads,” which “advertisers will generate more attractive returns by finding the right users, and publishers should make more money over time.”
Earlier this week, Google also announced that they have modified the default fonts for different ad formats, in order to trigger better performance.