New York — Search and advertising Goliath Google is now certainly throwing behind the period during where beta tags remained visible for years on end. Recently, Google removed the “beta” tags from a bunch of apps, including Gmail and many other and the new AdWords interface is the latest to say goodbye to beta, promising to deliver a faster and more intuitive service for its AdWords.
The program was in under the testing process since November, 2008 and is available to almost all advertisers across the globe.
According to a post on the AdWords Blog, a software company called ClickTime has “seen measurable business impact from using the new interface. They have used the search terms report to increase their CTR by 31% while reducing cost per lead and improving overall lead quality. On the whole, they estimate their AdWords productivity has increased by 100% with the new interface.”
Another search marketing agency ROI Revolution heartily gave the interface a thumbs up, too. Based on these feedback from advertisers, Google has made changes to the new AdWords interface during the process of testing in oder to make account management faster, clearer and more intuitive. In this endeavor, many new features have been added to the interface. Some of the enhanced and new features of the new AdWords interface include:
- Performance Graphs: Performance graphs are instrumental in recognizing trends in an advertiser account performance through custom graphs on every page quickly.
- Roll-Up Tabs: These tabs identify top priorities by viewing and editing all keywords, placements or ads in an account on a single tab.
- In-Line Editing: In-line editing helps advertisers make faster adjustments with single-click editing. Advertisers are not required to load a separate page.
- Networks Tab: This feature enables advertisers improve performance on the content network by looking at site-level statistics and making changes directly from their reports.
- Filters: Filters allow advertisers to view only the keywords, ads or other parts of their account that meet or miss the performance thresholds they specify.
- Spreadsheet Editing: This ensures efficient bulk edits to keyword lists by using spreadsheets directly in an advertiser’s account.
- Location Extensions: It helps make ads locally relevant, incorporating business addresses with ads.
- Custom Alerts: Custom alerts help advertisers keep up with real-time changes in key metrics to stay on top of trends in their performance and take corrective action accordingly.
Responding to the changes, chief executive of ClickTime, Alex Mann said: “The new AdWords interface has given us huge gains in efficiency.” He added, “We are spending less time navigating the system and more time making good decisions.”
To learn more about the new AdWords interface, just visit Google AdWords or click here.