Mountain View, California — Google has initiated an experimental tab in the AdWords interface labeled “Opportunities,” according to reports from AdWords Help Experts. A latest addition to the AdWords platform could aid search marketers reap more from their campaigns. The new feature suggests keywords that clients may be interested in adding to their pay-per-click campaigns and ad groups.
The new feature is more or less similar to the AdWords campaign optimizer, in that it offers additional keyword suggestions to marketers beginning or tweaking their paid search campaigns. The main difference is that the old optimization tab gave marketers advice on changes to the text or display options within the ad; the new opportunities tab simply offers more keyword options.
New Opportunities Tab in AdWords
It is worth noting that, adding the “opportunities” tab displaces the “tools” tab from the top navigation, but ONLY appears under the opportunities tab. This is going to confuse advertisers and so far, Google has not yet made any comment on this omission.
TOOLS menu moved to left side Navigation
Undoubtedly, search marketing has not been immune to the unstable economy, and many marketers have withdrew portions of their search marketing budgets. Marketers pulled about 14% of their search budgets in January 2009. However, the medium is still proven to be a force for marketers because consumers continue to rely on search engines to find product information, store websites and manufacturer information.
NOTE: A Google rep confirmed that the tools features are within the opportunities tab along with this statement:
As you know, Google constantly tests new tools and features to improve our AdWords product offering and provide additional benefit to our advertisers.
As an additional tool within the new AdWords interface for a small number of U.S. advertisers, we are currently experimenting with the new Opportunities tab that proactively offers ideas for improving campaign performance.