San Francisco — Search engine behemoth Google constantly keeps trying out with one thing or other and now Google has launched a beta testing of its new AdWords campaign management web interface, but now it has expanded its reach for more users globally. US, UK and Australia Advertisers Get to Participate.
Although the testing was initiated way back in November 2008, but it was only available to a very few US advertisers, but beginning today, the company has expanded it to more US advertisers in addition to advertisers in other countries as well — UK and Australia.
According Inside AdWords Guru Emel Mutlu’s blog post, the tests, which commenced in November, have clearly established that the new Google AdWords’ beta interface would streamline the whole AdWords campaign management process faster, clearer and more intuitive.
For example, the new interface would enable AdWords users to discover the most important keywords across ad groups, and would allow for quicker and easier navigation and editing workflow.
Mutlu also indicated towards several features Google has been testing. And although he notes the new interface remains a work in progress, the changes have made it easier for marketers to find their most important keywords across ad groups, navigate and edit accounts quickly, and access and act on reports.
Furthermore, the beta is available in more languages now. They include Spanish, Japanese, French, and Brazilian Portuguese. Mutlu shares some info about the new features:
- Performance Graphs: Spot trends over time with custom graphs on every campaign management page.
- Insight Across Ad Groups: Focus on the high-impact areas of your account with new roll-up tabs on every page. You can see and edit keywords, placements or ads from all ad groups on a single tab.
- In-Line Editing: Want to change a keyword or bid? Click on it and make changes in-line instead of loading a separate page.
- Easier Content Network Management: Improve content network performance through a new Networks tab. Look at statistics for the placements where your ads have appeared, and then take action by setting unique bids or excluding placements directly from the report.
More details about this new Google AdWords web interface can be found here, or watch this video on the new AdWords interface.
However, Mutlu suggests advertisers to remember that the new interface does not affect how ads run, and that bidding, ranking, quality score, etc. will not change just because the interface is changing.