Mountain View, California — Google TV Ads has partnered with SpotMixer, an innovative online video advertising service of One True Media, Inc., is now offering free tv ad creation with a self-serve video ad creation solution for Google AdWords customers to produce and distribute cable television ads via Google TV Ads.
This is a very innovative concept that should be vast for small businesses with tight advertising budgets. Basically, you create a ready-for-television commercial all on your own.
“This signifies huge exposure for us,” said Kathleen Farley, vice president of product marketing at One True Media.
A simple, free ad creation widget, developed collectively between Google TV Ads and SpotMixer, enabling customers to effortlessly and efficiently create high-quality video ads for distribution through GoogleTV Ads.
Perfectly position TV ads are a great way to attract traffic directly to your site or to drive people to search for key terms you are ranking or advertising for.
The Google TV Ads service has been offered in limited beta to a select few since September. Based on encouraging response, Google has introduced this do-it-yourself, free ad creation solution for any advertiser to access directly in their AdWords account when they create a TV campaign.
“Businesses that were previously unable access national television advertising are now able to place their ads on TV with lower risk, and they are seeing strong results,” says Farley. Customers can track their TV ads just like they would with other online ad campaigns.
SpotMixer’s ground-breaking platform automatically changes an advertiser’s existing AdWords text ad into a tailored video ad within the advertiser’s AdWords account. The solution dynamically changes templates and content to ensure that each video is different and provides customers with easy options to further customize their ads.
“The trial was all about getting customers to try out the service,” said John Love, co-founder and CEO of One True Media.
And while neither partner company would discuss the financial details of the new deal, Love did say there is more to it than just exposure for SpotMixer. “It is not only for the sake of visibility,” Love said.
Many of these early beta customers have already run successful Google TV Ads programs using their SpotMixer-created TV ads. Once your commercial is ready, you can set up a TV campaign from your AdWords account. The platform can even take your existing AdWords text ads and convert them to tailored video ads.
These early successful results not just emphasizes the expanded reach and measurable results that businesses are discovering with this new service, but they also point to the trend of businesses re-purposing assets they have already created, such as high-quality photography used on their Web site or audio from a radio ad, to produce a professional-looking television ad.
Another advantage, especially with this economy, is the ability of companies and agencies to reuses previously developed creative. Photographs, video, and audio can be repurposed in the SpotMixer tool to create ads that are coordinated with search marketing efforts.
Last week, One True Media secured $9 million in a Series B round of venture funding. This latest round was led by DAG Ventures, along with NTT Finance, and existing investor Kleiner Perkins Caufield & Byers.
To get started with Google TV Ads, logon here.