Washington— comScore, Inc., a leader in analyzing the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. As expected, search engine titan Google snapped up a chunk of market share from rival search engines in the United States in November, new figures from comScore show.
November 2008 U.S. Core Search Rankings
Google Sites managed to pose a 0.4% increase with a total 63.5% while Yahoo’s sites recorded a drop by 0.1%, Microsoft 0.2%, Ask.com 0.2% and AOL LLC increased by 0.1%.
| comScore Core Search Report* November 2008 vs. October 2008 Total U.S. – Home/Work/University Locations Source: comScore qSearch 2.0 |
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| Core Search Entity | Share of Searches (%) | ||
| Oct-08 | Nov-08 | Point Change Nov-08 vs. Oct-08 |
|
| Total Core Search | 100.0 | 100.0 | N/A |
| Google Sites | 63.1 | 63.5 | 0.4 |
| Yahoo! Sites | 20.5 | 20.4 | -0.2 |
| Microsoft Sites | 8.5 | 8.3 | -0.2 |
| Ask Network | 4.2 | 4.0 | -0.2 |
| AOL LLC | 3.7 | 3.8 | 0.1 |
* The analysis is based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
The Reston, Virginia Company said that during November 2008, Americans performed 12.3 billion core searches, a 3-percent decline versus October, which can primarily be attributed to November having one fewer days in the month. Google Sites handled 7.8 billion core searches, followed by Yahoo! Sites with 2.5 billion and Microsoft Sites with 1 billion.
| comScore Core Search Report* November 2008 vs. October 2008 Total U.S. – Home/Work/University Locations Source: comScore qSearch 2.0 |
|||
| Core Search Entity | Search Queries (MM) | ||
| Oct-08 | Nov-08 | Percent Change Nov-08 vs. Oct-08 |
|
| Total Core Search | 12,642 | 12,264 | -3% |
| Google Sites | 7,971 | 7,784 | -2% |
| Yahoo! Sites | 2,589 | 2,506 | -3% |
| Microsoft Sites | 1,080 | 1,015 | -6% |
| Ask Network | 530 | 494 | -7% |
| AOL LLC | 472 | 465 | -1% |
* The analysis is based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
Of course, we somewhat expected this trend to happen as it has always been the case in all the previous months. But what is interesting to know about the latest figures which was pointed out by Eric of TC is the fact that large chunk of Google’s search share was from YouTube. And to be precise 25% of Google’s share came from YouTube search, or a total 2,791 million of Google’s 10,767 million in the expanded search query report of comScore.
YouTube’s search market share is even bigger than that of Yahoo and the other search engines. It only goes to show how popular YouTube has become. It is only understandable that until now, Google has been edgy on finding ways to generate revenue with the tremendous amount of page views, site traffic and user activities on their YouTube site.