New York — Web hosting media corporation iNET Interactive, on Wednesday announced that it has acquired Search Marketing Standard, the most prominent and rapidly growing print publication serving the Search Marketing industry, and its associated web properties.
The inclusion of Search Marketing Standard into iNET’s media portfolio in a deal that will further strengthens its position as the leading media company serving Internet professionals and technology enthusiasts.
According to the announcement Wednesday, the iNET acquisition now also includes its associated web properties serving the Search Marketing industry SearchMarketingStandard.com, PayPerClickUniverse.com and SEMCompare.com.
“We are very excited to be able to include Search Marketing Standard to iNET Interactive’s portfolio of media brands,” iNET president and chief executive officer Troy Augustine said in a statement. “Search Marketing Standard is a strong brand, and it is a perfect complement to our strengths in the web development and web hosting areas.”
Search Marketing Standard was launched in early 2006, with an objective to provide readers with “practical, relevant and easy-to-understand Internet Marketing information,” since then Search Marketing Standard magazine has matured from a newcomer in the field to an authoritative resource used by over 50,000 search engine advertisers and Internet marketers.
Search Marketing Standard’s websites contains user-contributed ratings, reviews, and discussion along with professionally-produced, instructional content aimed at helping businesses succeed within the rapidly growing field of search and Internet Marketing.
Search Marketing Standard was founded by Boris Mordkovich and Eugene Mordkovich and headed by the Editor-in-Chief, Andrey Milyan. However, that acquisition does not changes much and Boris will remain engaged with Search Marketing Standard as an advisor while Andrey Milyan will remain editor-in-chief joined with other Search Marketing Standard veterans to continue their sales and editorial roles.
Mordkovich added, “Troy and his team fully embrace the commitment our team has given to our loyal readers and advertisers in producing a high-quality publication and online media properties. We have complete confidence that iNET Interactive will continue to grow and develop Search Marketing Standard with the same energy and dedication that we poured into it.”
This is the latest acquisition by iNET, which includes Web Hosting Talk, the largest online community serving the web hosting and hosted services industry, and largest web development script directory Hot Scripts. Also in July, iNET acquired the HostingCon conference and trade show from Interjuncture.