Reston, VA, — comScore, Inc., the leader in tracking the digital world, today released its study of Internet traffic in India for the month of May, revealing the current rankings of top web properties that attracted more than 28 million people in India age 15 and older accessed the Internet from home and work locations in May, outpacing the growth of all other worldwide regions, according to comScore World Metrix service.
“India records as one of the fastest-growing Internet Populations among 37 Countries reported.”
There were approximately 772 million people online globally in May (defined as those individuals age 15 or older who accessed the Internet from a home or work location in the last 30 days). This figure constitutes a 27-percent increase versus year ago, making India one of the fastest-growing Internet populations among the 37 individually-reported countries in the comScore World Metrix audience measurement service.
“India truly symbolizes one of the most promising emerging Internet markets, given both the size and technological sophistication of the population,” said Jack Flanagan, comScore executive vice president. “While global Internet brands like Google and Yahoo! currently reign as the most visited Web properties in India, several local players also have strong positions in the market.”
Furthermore, the reality is that Internet users in India represent only about 3 percent of the population, which indicates a significant potential for continued strong growth.
“Internet Audience Growth: Google Sites Ranks as Top Web Property in India.”
The strongest growth in Internet audience occurred in India, Google property continues to hold the lead in popularity, reaching almost 70 percent of Internet users.
Many Google Sites rated as the top web property in India with nearly 20 million visitors in May, a 35-percent increase versus year ago. The property grew on the strength of several Google-owned entities, including Google Search (up 38 percent to 17.1 million visitors), social networking site Orkut (up 39 percent to 9.3 million visitors), blog platform Blogger.com (up 102 percent to 7.3 million visitors), and video site YouTube (up 131 percent to 6.3 million visitors).
Some other interesting findings from the study include:
- On an average, the Indian Internet user visited the Internet about 25 times during the month and was online for 28 minutes per visit.
- Those among the ages of 15-24 were the heaviest Internet users that included all age segments, spending nearly 12 hours online per month on average.
- Some of the rapidly growing Web site categories during the past year included Maps (up 64 percent), Sports (up 60 percent), Entertainment – Movies (up 55 percent), and Finance – News/Research (up 52 percent).
|
Top 15 Web Properties in India Ranked by Unique Visitors |
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|
Properties |
Total Unique Visitors (000) |
||
|
May-07 |
May-08 |
% Change |
|
|
Total Internet : Total Audience |
22,805 |
28,886 |
27 |
|
Google Sites |
14,597 |
19,746 |
35 |
|
Yahoo! Sites |
14,664 |
18,704 |
28 |
|
Microsoft Sites |
10,800 |
11,980 |
11 |
|
Rediff.com India Ltd |
7,740 |
9,246 |
19 |
|
AOL LLC |
N/A |
6,325 |
N/A |
|
NIC.IN |
5,675 |
5,953 |
5 |
|
Times Internet Limited |
5,002 |
5,948 |
19 |
|
Wikipedia Sites |
4,353 |
5,264 |
21 |
|
Naukri |
3,295 |
5,105 |
55 |
|
eBay |
4,204 |
5,020 |
19 |
|
Indian Railways |
N/A |
4,454 |
N/A |
|
CNET Networks |
3,194 |
3,841 |
20 |
|
Ask Network |
3,155 |
3,444 |
9 |
|
BharatMatrimony.com Pvt Ltd. |
2,336 |
3,420 |
46 |
|
Monster Worldwide |
2,854 |
3,301 |
16 |
*Excludes traffic from public computers, such as Internet cafes or access from mobile phones/PDAs.
Additionally, the second most-leading property, Yahoo! Sites ranked second with 18.7 million visitors (up 28 percent), followed by Microsoft Sites with 12 million (up 11 percent). Indian portal Rediff.com ranked as the top local property with 9.2 million visitor (up 19 percent), followed by government site NIC.in with nearly 6 million visitors (up 5 percent).