Los Angeles – In a fresh move, social network giant Facebook is continually optimizing their mobile offering and is rolling out another new look for its mobile page-Like Sponsored Story ads, according to TechCrunch.
If you use the mobile app or frequent mobile website, chances are you have seen ‘Pages you might like’ before. But the latest design features larger images to catch users’ attention and more context to encourage users to convert directly from the mobile feed. Now, with the new Facebook mobile page ads, it is a night and day difference.
Instead of heaping up recommendations on top of one another, they stand alone. Each ad features a cover photo with a description of the page. You can see which friend or friends like the page. A gray bar runs across the bottom of the ad with a prominent “Like” icon that says “Like This Page.”
Anyways, the new design is much identical to what Facebook unfurled for mobile app install ads last month, with a horizontal image across the top, a longer description and more social context. Images and copy are gleaned from a page’s cover photo, profile picture and about section, so advertisers should consider how well their cover photo works when scaled down to fit mobile and when a portion is blocked by their profile image.
According to TechCrunch reports, Facebook product manager Jeff Kanter said this design is a substitute to the current “Pages You May Like” module, which normally displays two or three Sponsored Stories at a time and includes a lot of gray that users might have been likely to scroll past quickly. Kanter, hopes that users will take notice and engage more with the new design.
Kanter also elaborated on some insight on how the social network works on new ideas. Now, Facebook will show one Sponsored Story with more context and a clearer call to action. This could maximize clickthrough rates and result in more page Likes directly from the unit.
Thus, ads now appearing in the feed, Facebook has to make sponsored content just as engaging as organic content in order to keep users coming back. The company has experimented with a number of designs for the mobile and desktop feed in the past several months, whereas sidebar ads have stayed relatively static over the years because they aren’t as likely to disrupt the user experience.
Nevertheless, by making ads more intrinsic to the product, Facebook seems to be doing more to optimize their appearance and performance, which could make its ads more effective than ever. Many advertisers are already seeing ads in the feed with clickthrough rates above 1 percent, which is mostly unheard of for Facebook’s sidebar ads.
In fact, this ensures users do not experience any major flaws, since a complete roll-out could be a big mess. The new Facebook mobile page ads are currently rolling out to everyone.