Google Dominates US, UK Searches In May 2008
Google search usage continues to reign as the UK’s most popular search engine, accounting for 87.3% of searches in May, according to figures quoted by Hitwise.
“Today, Hitwise released its search market share numbers for May, 2008.”
Since the past year Google continually claims to increase its share of the UK’s web search market by almost 10 points, claiming almost 90 percent of all UK web searches.
Google continued its dominance over the U.S. search market in May, moving from 67.90% of US based searches in April 2008 by seizing 68.29% of all searches in May 2008, seeing increases both month-over-month and year-over-year, versus 20 percent for Yahoo and 5.9 percent for Microsoft, according to Hitwise.
The entire struggle over the fate of Yahoo cannot be helping matters. In the month of May, Google gained 0.39 points from April, while Yahoo was down 0.33 points and Microsoft was down 0.37 points.
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Percentage of U.S. Searches Among Leading Search Engine Providers
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| Note: Data is based on four week rolling periods (ending 5/31/2007, 4/26/08, 5/26/2007 from the Hitwise sample of 10 million U.S. Internet users. * – includes executed searches on Live.com and MSN Search but does not include searches on Club.Live.com. | ||||||||||||||||||||
| Source: Hitwise |
Hitwise also added that Google now accounts for 87% of the searches performed in the UK (between Google.com and Google.co.uk), which represents a 12% increase compared to May 2007.
In contrast, ‘Rival’ Yahoo! accounted for just over 4% of UK searches in May 2008, which was up 2% on April.
According to Hitwise, MSN was the third most popular search website during May, as it accounted for around 3.70% of UK searches. It was followed by Ask search properties, which accounted for just over 3% of searches.
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Percentage of U.K. Searches Among Leading Search Engine Providers
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| Note: Data is based on U.K. Internet usage over the four week rolling periods (ending 31/5/2007, 26/4/08, 26/5/2007) from the Hitwise sample of 8.4 million UK Internet users. Note that the percentages for the search properties include the .uk and .com domains. | ||||||||||||||||||||
| Source: Hitwise |
However, Hitwise’s figures differ from that of comScore, which reported last week that Google accounted for 74.4% of searches in April and Yahoo! accounted for 4.4%.