New Delhi — Google India, attempting to maximize its advertising revenue today announced the appointment of three key senior business heads for its India operations.
Sridhar Seshadri has been appointed as Business Head to handle Financial Services, Parminder Singh as Business Head to deal with Technology, while Narasimha Jayakumar has been brought in as Business Head to streamline Travel & Local for its advertising and monetization business.
The nomination of these senior business managers is part of Google India’s strategy to go deep in the key sectors and deliver significant and measurable growth for customers leveraging the AdWords platform. Industry teams led by these newly appointed leaders will focus on providing counsel to customers regarding their digital, marketing and advertising strategies.
As Business Head-Financial Services, Seshadri will head a group that will be responsible for improving the generation of advertising business from the financial services segment and will focus on serving key clients in the banking, insurance, and mutual funds sectors.
As Business Head-Technology, Singh will head a technology section that controls Google’s advertising operations in the technology and telecommunications space in India.
As Business Head-Travel and Local (which includes classifieds and real estate), Jayakumar’s unit which includes classifieds and real estate, will similarly aim to grow Google’s presence in this space.
Speaking on the appointments, Shailesh Rao, Managing Director, Google India, said, “We always seek more ways to create value for our partners and customers. At this stage of our evolution in India, we believe it is critical to bring in senior executives who have the right domain expertise to drive focused growth for Google and our customers in key industry sectors.”
Sridhar Seshadri, a brilliant with a knack of marketing brings with him a decade of work experience with ICICI Bank, spanning number of divisions such as advertising and marketing, product development and branch banking. He also held responsible positions in the rural, agricultural and micro-banking division of ICICI Bank.
Seshadri was also selected as an exemplar for the DNA Awards at the bank, for innovation, nurturing talent and collaboration. After getting a bachelors degree in chemical plant engineering from Mumbai University, Sridhar completed his MBA from the Indian Institute of Management, Lucknow.
Parminder Singh has over 14 years of cross-functional experience in strategy and brand marketing with focus in the technology and telecommunication sector. He held the position of country head of marketing for Apple and most recently head of marketing for IBM’s hardware division.
Singh was also honored IBM’s prestigious Asia -– Pacific Role Model award for excellence in the marketing discipline. He holds an MBA degree in marketing from University Business School, Chandigarh and bachelors in Physics (Hons.) from Delhi University.
Narasimha Jayakumar is backed by 10 years of experience across multiple industries having worked with companies such as Expedia Inc., Cendant Corporation, Tata Consultancy Services and IBM India amongst others. Narasimha ran the B2B client portfolio for the distribution business of Expedia Europe based out of London.
Narasimha was awarded the “Special Achievement – MD’s Award” (2006) and the “Power of Many” Award — (2004) for outstanding contribution while at Cendant, and the IBM “Outstanding Contribution” for exceptional sales achievement. Narasimha holds an MBA from the London Business School (2002-2004) and a bachelor of technology degree in computer engineering from the National Institute of Technology, Surathkal. He is also a post graduate diploma in management (PGDM) holder from the Indian Institute of Management, Bangalore, India, achieving a distinction.
Rao further continued: “To create more value for our customers, we want to be able to help them perfect their digital strategies and drive measurable and sustained business growth by leveraging the medium to its fullest using platforms like AdWords across the web, mobile, and potentially other channels in the future. These three individuals, each rising executive stars in their respective industries, represent the perfect blend of industry credibility rooted in real front line experience and a deep understanding of technology and how it will transform these markets for decades to come. We are excited and privileged to have their leadership at Google.”