San Francisco — People in the United States watched about 11.5 billion videos online, and Google Inc. sites ranked as the top U.S. video property in March, with more than 4.3 billion videos viewed, or a 38% share, according to data released Monday by comScore Inc.
Google extended its supremacy in the area that catered up to 38 percent of the overall videos watched, and YouTube recorded 98 percent of Google’s tally, ComScore said. Google gained 2.6 percentage points of market share since February.
The videos viewed in March, were up 13% from February, which came from almost 139 million users or 73.7% of the total U.S. Internet audience, comScore estimates.
Rivals are far, far behind: Fox Interactive Media ranked second with 477 million videos (4.2 percent), followed by Yahoo! Sites with 328 million (2.9 percent) Viacom Digital with 249 million (2.2 percent) and Microsoft with 245 million (2.1 percent).
|
Top U.S. Online Video Properties* by Videos Viewed March 2008 |
||
|
Property |
Videos |
Share (%) of |
|
Total Internet |
11,476,886 |
100.0 |
|
Google Sites |
4,358,306 |
38.0 |
|
Fox Interactive Media |
477,621 |
4.2 |
|
Yahoo! Sites |
328,087 |
2.9 |
|
Viacom Digital |
249,285 |
2.2 |
|
Microsoft Sites |
245,453 |
2.1 |
|
Time Warner – Excl. AOL |
159,009 |
1.4 |
|
Disney Online |
108,055 |
0.9 |
|
ABC.COM |
100,051 |
0.9 |
|
AOL LLC |
100,044 |
0.9 |
|
ESPN |
89,760 |
0.8 |
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
Accordingly, the typical online video viewer watched 235 minutes of video, up 14% from an average 206 minutes in February. The regular online video clips duration was 2.8 minutes, compared with 2.7 minutes in February.
Google sites attracted 85.7 million viewers in March and they watched an average of 51 videos each, comScore said.