Online video viewing has been on a high as research firm comScore noted that YouTube passed the 20 billion views mark for the first time. Interestingly, this accounts for just a bit less than 50% of all the videos watched in the U.S., This was noted on the basis of the latest statistics shared by comScore. Surprisingly, the video views on Google and YouTube have jumped Tenfold in October, as compared to the stats a year ago.
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comScore noted that during the month of October, U.S. Internet users have watched an all-time high of 42.6 billion videos, out of which, YouTube had a hefty share of 20.9 billion views, accounting for almost half of the viewership. To be exact, 49.1% of the total.
On its part, comScore credited YouTube / Google with an audience of just under 161 million unique viewers, almost triple the reach of Facebook, which was second with a little less than 60 million unique viewers. This is even a part of YouTube’s achievement as it was noted that for the month of October 2011, 184 million U.S. Internet users (representing 86.2% of all online users) watched a record 42.59 billion videos online. So YouTube earned a big share of the Internet users list in the U.S.
It was even noted by comScore that the search engine giant, along with YouTube had accumulated the highest engagement share, which has users averaging more than 7 hours of video each during the month. Last year in October, approximately 15.1 hours of average time was spent on YouTube, which increased to 21.1 hours per viewer in October 2011. This accounts for up to 40% rise averagely.
Basically, Google’s video sites are being primarily driven by YouTube and in fact some of the most popular social networking sites like Facebook and Twitter even have users who make use of YouTube on a major scale.
In the ad section, YouTube earned a decent share, which was 7.5 billion video ads in October (14.9% of all videos viewed), but Hulu generated the highest number of video ad impressions at more than 1.3 billion. The average length of video viewed was 5.5 minutes, while the average online video ad was 0.4 minutes.
However, because of the continued popularity of YouTube.com, Google remained the No. 1 online video content provider in October.
YouTube has been the most widely accepted video site for online users and recently, Google even integrated YouTube with its social networking baby, Google+. This might not have had a major effect, but would have helped in some way or the other to bolster the success of YouTube.