Los Angeles — Popular microblogging humongous Twitter continues to charge ahead on the advertising front with more important, mobile-focused updates to its Promoted Tweets product. Initially, promoted tweets were only visible to users who already followed the brand posting a 140-character message. In a Tuesday blog post, Twitter announced that it is expanding the availability […]

San Francisco — Of late, the social networking outfit has been embroiled in various legal tussle, first it was Yahoo suing for patent infringement, and now the social media giant is engaged in an illegal conspiracy to monopolize the market for display ads claims the maker of PageRage, a product that lets users personalize their […]

New York — Yesteryears internet leader AOL, intensifying its effort into new revenue generating avenues, investing further in ad services, on Tuesday announced the beta launch of its AdLearn Open Platform (AOP), an extension of Advertising.com’s centralized platform for campaign optimization, expansion, and real-time bidding capabilities is, in part, AOL’s answer to the rise of […]

  Jack Dorsey, an American Software architect and the co-founder of Twitter, first tweeted on March 22, 2006. His first tweet read, ‘ just setting up my twttr’.Little did he know that in just a short span of six years, twitter would gain such popularity where people across the world would be sending over 9,420 […]

Google wants to makes the user’s social experience better and easier with its browser – Google Chrome. The idea is the users not having to go to the website and log in to stay connected, but always be in the social circle while browsing the web.

Sunnyvale, California — In an attempt to rebuild its lost empire through several different ways, Yahoo holds one of the dazzling media properties, that is its Movie section, which includes showtimes, reviews, and trailers. In order to market it, the company has inked a deal with Fandango, one of the most prominent movie ticket sellers, […]

Mountain View, California — If you are a Google Maps admirer residing in New Zealand, Norway or Hong Kong, your lucky days have just begun, as the search titan from Mountain View, CA on its official mapping blog announced that major cities and highways in New Zealand, Norway and Hong Kong will now be able […]

Redmond, Washington — Up until now, those associated with the online advertising industry have been working under the false assumption that negative keywords in adCenter work the same way they do in AdWords. However, recently, the software giant Microsoft announced an update to negative keywords at campaign and group levels combined in adCenter.

New York — Internet’s newest darling, Pinterest has unfurled its first significant makeover since gaining popular attention in a move that sees it streamline the look of profile pages on the service, which displays images and content more prominently.

Mountain View, California — Early this year, the search engine giant Google expanded its Flight Search option for domestic routes, reaping the fruit from its acquisition of ITA Software. Now users looking to book a flight from the U.S. to another country can do so with just a click, as the company last week announced […]