New York : Houston based ShortPorch.com focused on sale of signed baseball memorabilia and trading cards. They created a website thinking it would attract lot of traffic. This was not the case. Finally they realized about search engine optimization and how it could help increase their website traffic. The end result is that after 8 […]

Google is planning on making 800,000 books and manuscripts at the University of Mysore, in Karnataka, India. Some of the documents are written on palm leaves, and some on paper. Among them is India’s first political treatise, the Arthasastra, dating from the fourth century B.C. by Kautilya, that are lying at the University of Mysore, […]

New York – Microsoft took a deep plunge to broaden its digital online advertising horizons, paying $6 billion in cash and a massive 85 percent premium to snap up one of the last major players in the sector, a Quantive Inc. Microsoft moved forward to get a better foothold in the red-hot online advertising market, […]

Yahoo! Inc. has announced the availability of its popular mobile search application, Yahoo! oneSearch, to consumers in seven more countries of the world. Mobile internet users in India, Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam are among the growing list of countries that can now take advantage of Yahoo! oneSearch on their mobile device.

New York – AOL, the Time-Warner owned American Internet services and media company, has lately announced the acquisition of a controlling stake in a German online advertising firm Adtech AG, in an attempt to deliver vast volume of ads to big Web sites in Europe. Adtech, based in Frankfurt, provides digital marketing solutions to web […]

WPP ad agency company, based in the UK, has announced the acquisition of 24/7 Real Media for dollars 649 million. London-based WPP has agreed to pay US$11.75 per share for 24/7, WPP said, giving the all-cash deal a value of $649 million. WPP, UK-based advertising giant has agreed to acquire interactive marketing firm 24/7 Real […]

IAC has lately announced the launch of Ask Mobile location based application for its Ask.com web search service. The first ever service to combine local content, social networking and GPS navigation — is now available for download at http://gps.ask.com/. New York – IAC/InterActiveCorp recently announced the introduction of a new mobile application for its Ask.com […]

Bid4Spots, the online auction company that began reverse radio advertising time in the US, lately announced the launch of a new reverse auction marketplace for radio airtime in the United Kingdom. Bid4Spots, based in Encino, California, the company that introduced a reverse auction marketplace for last minute radio airtime to the US, recently announced that […]

AOL has acquired Third Screen Media to strengthen its position in mobile advertising, a small component of online advertising expected to shoot up in coming years and become a multibillion dollar market. To compete in the online multibillion dollar ad market, AOL has joined the crowd, announcing the acquisition of Third Screen Media, a mobile-advertising […]

Yahoo has decided that its gavel has had enough. The company recently posted an announcement on its web site that it’s US and Canada Yahoo Auctions will be shut down from June 16 this year as the competition from eBay is just too great. With market share dwindling at a mere fraction of one percent, […]