MySpace is tapping into its rich universe of content — that is, its users’ profiles — to bulk up its advertising platform… Los Angeles — News Corp.’s MySpace social networking site is using personal details contained on users’ profile pages and blogs to sell highly targeted advertising, the company said Tuesday. By matching ads to […]

“Google Inc., looking to lure more ad dollars from a broader range of marketers, hired a well-known Madison Avenue executive to work with ad agencies on new ways Google products can be used in advertising.” New York — Search giant Google Inc. has tapped Andy Berndt, co-president of Ogilvy & Mather’s New York office, has […]

Google’s new Gadget Ads are creating quite a buzz as the widget based advertising program is unveiled… San Francisco — Google Inc. on Wednesday unveiled a new graphic ad format dubbed as “Google Gadget Ads,” Internet’s interactive rich media ads that are delivered through feeds to thousands of “widgets,” as a way to deliver eye-catching […]

With Lotus Symphony, IBM beefs up its collaboration software portfolio… “The week is not off to a great start for Microsoft. On Monday, a European court upheld almost $1 billion in antitrust penalties against the software maker.” A day later, Big Blue took a swipe at Microsoft Office by announcing it will make available a […]

Google is barging up its pressure on Microsoft with Presentations, the latest addition to its suite of free, Web-based productivity applications… “The rumored arrival of a Google option for creating and viewing slide-based presentations became fact with the debut of its newest feature on Google Docs…” Mountain View, Calif., — Google Inc. has expanded its […]

Google is taking its act on the road, offering up its AdSense program for delivering advertising to mobile phones and other devices… “Search giant Google is increasing the amount of advertising it serves to mobile devices in an effort capture a rapidly growing market of Internet users who connect to the Web away from the […]

Finding the closest pizza parlor may now be as easy as asking your mobile phone… “Sprint customers are getting expanded search capabilities on their mobile phones via new services from Microsoft…” Redmond, Wash., — As part of the strategic alliance between Sprint Nextel Corp. and Microsoft Corp., the two companies are providing Sprint customers to […]

All-In-One Online Destination Offers a Single Location to Preserve, Access and Share Photos, Videos and Music for Free… Dulles, Va. — A day after announcing plans to relocate its headquarters to New York, AOL on Tuesday announced the availability of a beta version of BlueString, the first free Website that enables users to easily upload, […]

Market-leading phone maker Nokia on Sept. 17 moved to bolster its mobile advertising front by agreeing to acquire Enpocket for an undisclosed sum… The Espoo, Finland-based No. 1 handset maker Nokia Corp. announced Monday it will acquire Enpocket, a Boston-based company that offers consumer analytics technologies to flesh out Nokia’s mobile ad strategy in a […]

Acquisition instantly makes search company a major provider of Web-hosted collaboration and communications… Yahoo has been on an acquisition binge late, but mostly to expand its advertising business. Now Yahoo is buying its way deeper into the applications business with the acquisition of Zimbra for a reported $350 million, mostly in cash.