Los Angeles — With a recently disappointing IPO, social networking humongous Facebook is getting more aggressive with advertising. The social media giant is about to launch a new advertising program called Facebook Exchange, a technology meant to more specifically target ads to consumers, which could not only be a massively profitable venture for the company, […]

Redmond, Washington — In a surprising turn of events, Microsoft’s Bing is revving up its search game by adding some heavy artillery thanks to Yelp. Relentlessly striving to out-pace its arch rival Google in the search advertising business, Microsoft and Yelp this week announced the partnership, which will incorporate social review site’s content to Bing […]

Mountain View, California — Silicon Valley tech titans Google, Facebook, Twitter and other big web firms are forging fresh alliance with the nonprofit website StopBadware, which focuses on protecting consumers from sites that lead to viruses, spyware and other malware by forming the Ads Integrity Alliance, in a powerful bid to counter so-called bad ads […]

Los Angeles — In a surprising turn of events, micro-blogging outfit Twitter is hard at work redefining the word “trend” for each of its 140 million users, gradually rolling out personalized trends, a feature that chooses your trending list topics based on where you are located and who you follow, Twitter Product Manager Sara Masuskopf […]

New York — In an attempt to make a strong foothold in bloggers community, social networking humongous Facebook on Tuesday released a plugin for the WordPress blogging tool that bridges the gap between the two for cross-posting content, enabling tighter, cleaner, and simpler integration between millions of WordPress blogs and Facebook.

Redmond, Washington — Barely a month has passed when Microsoft caused considerable rumble in the open source community when it declared that the free, Express version of its forthcoming new Visual Studio development software would no longer offer support for desktop-style applications, however, Microsoft did what appears to be an about-turn and said that a […]

Redmond, Washington — Hot on the heels of Google’s Knowledge Graph announcement, software behemoth Microsoft’s Bing in its quest for knowledge, last week announced that it has partnered with Encyclopedia Britannica to work on a new feature that will integrate Britannica Online on the search results pages of Bing when they search.

San Francisco — After weeks of teasing, Foursquare, the social check-in app for both iPhone and Android over the weekend got a complete redesign in the latest update out that sees it incorporating features from social discovery and local search applications, as well as offering more for users with recommendations suggesting new places to visit.

  San Francisco — Relentlessly amping up its struggle in the mobile-device market, social media outfit Facebook on Monday beefed up its mobile know-how, snatched up the three engineering experts behind Pieceable Software, a small I/O Ventures-backed startup that makes a handy developer tool to run and test iOS applications in the browser. Especially, the […]

Paris — Since long Google Inc.’s unrelenting effort to digitize the world’s books that has been met with a lot of resistance has now finally inched forward Monday, as the search giant said it has endorsed a deal with two French organizations representing authors and book publishers, ending six years of litigation over its unauthorized […]