Google Inc., on Tuesday has taken the wraps off of its popular Google Trends and rolled out a new tool called Google Insights for Search, which it said is geared towards helping brand marketers and advertising users to better analyze Internet search patterns. Insights for Search also extend its earlier offering with added capabilities, such […]

{mosimage}With its sights firmly fixed on Asia, the popular social network is busy building up its resources to give its U.S. competitors a run for the money and management. Google’s former managing director for South Asia, Richard Kimber, is aspiring to harness the power of social networking sites to grow revenue as the new chief […]

New York — Yahoo’s Right Media ad network has made an alliance with LucidMedia, an online contextual advertising platform and meta-network, to introduce highly targeted contextual display advertising across the Right Media Exchange, the Internet’s largest advertising exchange, the companies announced Tuesday. The new targeted ad solution capabilities, which first commenced testing in May, culminated […]

{mosimage}Google Offloads Search-Marketing Business To Publicis New York – Barley four months ago, Google announced plans to dispose of its Performics arm, it inherited in its acquisition of DoubleClick; and just yesterday its search bore fruits that it had found a willing buyer for its Performics search-marketing unit: who, it turned out is none other […]

Google Gets Sued For “AdSense!” Patent Infringement In a fresh stint of technology battle headed to the “Patent and Trademark Office’s” recent narrowing of what qualifies as a patentable software innovation may help Google in this case but could harm the Internet giant in other lawsuits. Consecutively for the fourth time this year, Google last […]

Yahoo Re-Coded Search With Handy Olympic Shortcuts Beijing – As the groundwork for the take off of the summer Olympics on August 8, with about 205 nations, and approximately 4 billion athletes contending in 302 events in 28 sports, it is pretty tough to keep track of all the events with all that is going […]

San Francisco — Jobvite, prominent leader in offering next-generation recruitment solutions, today announced the appointment of Adam Hyder, Yahoo’s Senior Director of Engineering for its Advertising Management Platform (AMP), as Chief Technology Officer (CTO). Hyder joins Jobvite directly from Yahoo!, Hyder’s LinkedIn profile describes that he was most recently in charge of Yahoo’s Advertising Management […]

Shortly before the Olympic torch reaches Beijing, and with all eyes glued to monitoring activities on China, Web leaders report a milestone in Internet freedom in countries where censorship is the law of the land. With politicians more and more questioning US Internet companies’ acquiescence to countries that have restrictive Internet policies, like China; Top […]

“Microsoft’s Silverlight player is all set to make big progress in advertising power from Google.” San Francisco — Google on Tuesday said that its recently acquired DoubleClick technology can now be utilize to dispense video ads into NBC’s online coverage of the Olympics in Beijing. The advertising success stems from DoubleClick technology lately adapted to […]

Smile You Are On Google’s “Street View” Candid Camera Australia – Amid criticism against the feature by privacy activists around the world, Google has finally managed to unveil its controversial Street View mapping tool in Australia and Japan. Today, Australia becomes the third country to have its cities, streets and landmarks “scanned into” Google as […]