San Francisco — Google has introduced a new Target CPA bidding option tool in AdWords that lets marketers who considers in terms of “a target” or “average CPA” — set a bid that displays the average amount they would like to pay for a conversion, as opposed to the maximum they are willing to pay […]

Los Angeles — Facebook overnight took the wraps off an updated Facebook Events! Well, the popular social network has just made that ad-hoc get-together a little easier with the launch of a new version of Facebook Events, which enables you to create an event directly from the “Events” box on your Facebook home page in […]

Mountain View, California — Search and advertising giant Google, last weekend spread its wings to Toronto, Canada-based to acquire BumpTop, a software company that lets users make their computer desktops resemble an actual 3D desk for an undisclosed amount of money.

San Francisco — If you are engaged with SEO or are operating a PPC advertising campaign, then chances are you have certainly used Google’s external keyword tool, you may discover that you are now diverted to the new keyword tool, which has been evaluating a new feature in its Keyword Tool that is designed to […]

Mountain View, California — Google’s mobile development team recently had a busy time fine-tuning what it likes to call its “iterative mobile Web,” a phrase that, in plain English, Google is making some hefty changes to Image Search for the iPhone and Android platforms.

Los Angeles — Apple continued its push into Google’s ground on Wednesday as it snatched up personal assistant app maker “Siri,” a voice-activated app for the iPhone that allows users to complete complex tasks by using simple voice command, this is its fourth acquisition in five months.

New York — Twelve years after pulling along the Israeli instant-messaging company ICQ for a hefty price of $400 million, AOL Inc., the Internet advertising company spun off from Time Warner Inc., yesterday announced it has agreed to sell its ICQ instant messaging service to the Russian Internet holding company Digital Sky Technologies, at a […]

Redmond, Washington — Windows and 7 have now become synonymous name to reckon, and Redmond, Wash., software major Microsoft on Tuesday announced the release the first version of its Windows Embedded Standard 7, which allows manufacturers to utilize Windows 7-based components for the creation of specialized devices such as industry-specific handhelds. Kevin Dallas, GM of […]

Los Angeles — Until now everyone is so astonished with Google Maps and now Google is here once again to impress their audience with the new Earth View feature. The Mountain-View, Calif., search engine leader on Monday unveiled an augmented Google Maps feature called Earth view that brings the Google Earth software’s 3D perspective to […]

Mountain View, California — Global search leader Google on Tuesday announced another acquisition to its roster with the purchase of Israel-based “LabPixies,” a small company that manufactures widgets and apps for several platforms including iGoogle, Facebook and the iphone, reportedly for $25 million.