Yahoo Search Marketing’s getting an extreme makeover.
Earlier this year, Yahoo re-branded its online marketing unit. What was once called Overture became Yahoo Search Marketing in a move to more closely identify the group with its corporate parent.
Next step: the unit moved from Pasadena, California, into fancy new offices in Burbank, California, home of Walt Disney and other high-profile media companies. And now, its executives are launching an aggressive assault to regain some ground lost to search leader Google in an area they had once pioneered.(more…)