Sunnyvale, California -- After all the hassles Yahoo has suffered in the past month, the company is finally making moves on a legitimate plan to consolidate its resources on a handful of successful products and services crucial to its bottom line. Yahoo, last week shuttered its fledgling Livestand for iPads, in what it stated was the begging of a product clean out intended to make the floundering Internet pioneer more nimble.
The Sunnyvale Calif.-based Internet pioneer said earlier this month that it plans to shutter about 50 properties as it refocuses on core business models. Livestand is one of the first casualties, but it says it will continue to take a “mobile products-first” approach to the next phase of development.
Interestingly, the much hyped Livestand was introduced in November as a way to transform tablet computers into personalized magazines rich with stories, images and video suited to individual tastes, which Yahoo hoped would be a challenge to Flipboard.
The company disclosed its decision in a blog post, saying it has learned a lot about what works and what does not works with Livestand and is “actively applying those insights toward the development of future products that are better aligned with Yahoo's holistic mobile strategy.”
The company reiterated that it is discontinuing Livestand, its competitor to the popular iPad news reader app Flipboard. The reason it is shutting down? Consolidation.
“As announced during our most recent earnings call, we have decided to discontinue or combine a number of products across Yahoo!'s technology platforms over the course of 2012,” states the post from Regan Clark. “Platform consolidation enables us to put many Yahoo! properties onto common key platforms and technologies to make everything more scalable and nimble. And when we discontinue products, it will be so that we can focus on opportunities where we lead and where we can create the most meaningful experiences for people using our products, and for our partners, developers and advertisers. One of the first decisions we have made along these lines is to discontinue our personalized digital newsstand app, Livestand for iPad.”
Livestand was intended as a platform to allow magazine or newspaper publishers big or small to furnish content matched with the interests of people who log into the Yahoo! online venue.
“It is a digital newsstand, your digital newsstand,” a Yahoo! executive said at the unveiling last year.
The company in a blog disclosing the move stated, “While we received impressive feedback on Livestand's design and it earned a 4-star rating in the App Store, but we have committed ourselves to continuously measure and scrutinize what is working and what is not.
Further, the company blog mentions: “Pivoting to a mobile products-first development model and there is no doubt that one of the biggest, if not the biggest, priorities for us is to innovate for the mobile user, whether they are using feature phones, smartphones, or tablets -- or iOS apps, Android apps, or mobile Web browsers, for that matter,” and points to Yahoo's recently released Axis browser as proof.