Los Angeles -- Yahoo Inc. on Monday unveiled plans to launch the latest in a series of web show, “Spotlight to Nightlight,” a fort-nightly original video program centered on the lives of celebrity moms and sponsored by State Farm. Yahoo executives assert that they have discovered a sustainable model for making original video online, in part by explicitly not competing with television.
Presented by former Miss USA Ali Landry, the show “Spotlight to Nightlight” is an extension of omg!'s hugely popular “Goddess” blog, which is centered on news, photos and perspectives from the world of famous mothers.
“'Spotlight to Nightlight' is an example of what Yahoo! does best,” said Sibyl Goldman, General Manager of Yahoo Entertainment.
“The show perfectly complements the content and tone of omg!, provides useful and entertaining insight on a subject our users are hungry for, and offers an innovative advertising opportunity.”