Internet search titan Yahoo announced a deal to buy video advertising specialty company AdInterax.
Yahoo, the California-based Internet search engine, is investing in Right Media Exchange and buying AdInterax, an online ad publisher.
Yahoo said AdInterax's technology would be offered in conjunction with its own online ad tools for behavioral targeting, geo-targeting and demo-targeting. AdInterax's software tools enable advertising agencies and publishers to create, manage, serve and measure online advertising.
Yahoo bolstered its ad services by acquiring AdInterax and buying one-fifth of Right Media. AdInterax is an online ad publisher. Right Media lets the search engine offer advertisers the ability to bid on Yahoo's non-premium inventory through an open and transparent marketplace.