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Yahoo to Acquire AdInterax

Yahoo to Acquire AdInterax

Internet search titan Yahoo announced a deal to buy video advertising specialty company AdInterax.

Yahoo, the California-based Internet search engine, is investing in Right Media Exchange and buying AdInterax, an online ad publisher.

Yahoo said AdInterax's technology would be offered in conjunction with its own online ad tools for behavioral targeting, geo-targeting and demo-targeting. AdInterax's software tools enable advertising agencies and publishers to create, manage, serve and measure online advertising.

Yahoo bolstered its ad services by acquiring AdInterax and buying one-fifth of Right Media. AdInterax is an online ad publisher. Right Media lets the search engine offer advertisers the ability to bid on Yahoo's non-premium inventory through an open and transparent marketplace.

Last Updated ( Friday, 24 October 2008 11:13 )

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Yahoo: Profit Down but New Search Up

Online media firm reports sales that miss targets and cuts revenue guidance. But stock climbs after CEO discloses vital new technology is now running.
The small business and merchant marketplace is one...

Last Updated ( Monday, 20 October 2008 08:40 )

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Yahoo! Launches PPC Mobile Ads

Yahoo! has started a beta trial of paid-for search results on its mobile internet service in the UK and US.
Internet giant Yahoo, lately said that it has launched a beta version of sponsored text adver...

Last Updated ( Monday, 20 October 2008 08:44 )

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Yahoo Adds CBS News to Video Lineup

Yahoo Inc. and CBS Corp. -- have agreed to show news clips from 16 CBS stations in markets including Denver, New York and Los Angeles.
CBS and Yahoo will share advertising revenue generated by the clip...

Last Updated ( Monday, 20 October 2008 08:47 )

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Yahoo Opens Up Mail Source Code

Yahoo is letting web programmers get their hands on the core code for its e-mail program.

Yahoo Inc. is set to allow outsiders to create new services using the world's most popular consumer e-mail prog...

Last Updated ( Monday, 20 October 2008 08:48 )

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