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Yahoo

2013
Yahoo Strikes Global Advertising Alliance With Google To Put Ads On Finance, News Sites
February 8, 2013 at 5:49 am 0

Sunnyvale, California -- Struggling to re-establish its popularity among the masses, Yahoo! Inc., the biggest U.S. Web portal, today announced a non-exclusive deal with Google that will see advertisements from the search giant appear on its new partner's web properties for users around the world as it seeks to boost sales from the content on its pages.

Ahoy! The world of online advertising is in a tizzy... Yahoo confirmed that it has formed a new partnership with Google, specifically discussing contextual advertising, and in this case display contextual advertising.

Yahoo welcomed Google's Adsense and AdMob networks to both its own properties, and “certain co-branded sites.” The ads will appear on Yahoo's sites for finance, news, sports and autos, Sara Gorman, a spokeswoman for the company, said in an e-mail.

As a matter of fact, this basically interprets to targeted advertising in which online ads displayed on Yahoo's digital properties better relate to what the user is looking at currently as well as past search and content patterns.

The company now spearheaded by Yahoo Chief Executive Officer Marissa Mayer plans to get more users engagement on a dozen of its top sites, she said during a call with analysts last month. The partnership with Google, her former employer, could help Yahoo boost revenue from those pages, said Mark Mahaney, managing director at RBC Capital Markets in San Francisco.

“I assume they would not be doing this if they did not think they can better monetize their traffic,” Mahaney, who rates Yahoo shares outperform, said in an interview. “There should be a near-term positive.”

Additionally, the alliance could be good for both companies, providing Google with additional real estate on which to run its ads and netting Yahoo more ads that it can use to fill its many Web properties, which include Yahoo Sports and Yahoo News.

The deal comes seven months after Mayer, formerly one of Google's top executives, took over the CEO job at Yahoo. Yahoo emphatically said that while this is a global deal, it is a “non-exclusive” agreement too. That means the company could be inking similar deals in the future.

Surprisingly, it is not unusual for competing search engines to forge alliances. However, there was no mention of Yahoo's broad search and advertising partnership with Microsoft, though that deal has not paid off for Yahoo as well as it had hoped.

Yahoo did not disclosed a ton of additional details, but here is a snippet with a little more of the nitty-gritty from today's blog post announcing the agreement:

“By adding Google to our list of world-class contextual ads partners, we will be able to expand our network, which means we can serve users with ads that are even more meaningful,” Yahoo said.

Significantly, for our users, there would not be a noticeable difference in how or where ads appear. More options simply mean greater flexibility. We look forward to working with all of our contextual ads partners to ensure we are delivering the right ad to the right user at the right time.

But more importantly, it will be interesting to see what percentage of the newly partnered ads end up being delivered to mobile devices, a key growing market segment for Yahoo.

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2013
Yahoo Snaps Up Snip.it, A Pinterest Clone For Content Curators
January 23, 2013 at 12:41 pm 0

Sunnyvale, California - With Marissa Mayer at the helm, mobile is not the only focus for Yahoo, which continues to flex its M&A muscles, with a special focus on startups with smart teams that have made well-designed apps. Yahoo Inc., on Tuesday announced that it has acquired Snip.it, a Pinterest-like service that allows news consumers to clip, organize articles and sharing them with groups. (more…)
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2013
Yahoo Combs Through Flickr Creative Commons Images To Search
January 14, 2013 at 2:48 pm 0

Sunnyvale, California -- In a fresh bit to try and tempt users away from the sheen radiance of Google, Yahoo, over the weekend announced on its Search blog and Twitter account that it has--at long last--integrated Flickr search results into Yahoo Image Search results on the Web, tablets and mobile phones.

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2013
Yahoo Finally Catches Up With Microsoft, Google On Webmail Security
January 10, 2013 at 1:45 pm 0

Sunnyvale, California - It has been a very hectic week for Yahoo Mail in terms of security. The internet pioneer has finally given customers what Facebook, Gmail and Twitter users have had for years: the option to always enable HTTPS secure, encrypted browsing for all their Yahoo Mail activities. (more…)
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2013
Yahoo Bids Farewell To South Korean Market After 15 Years Of Business
January 3, 2013 at 1:17 pm 0

Sunnyvale, California -- Strictly abiding by its commitment as planned in October, internet pioneer, Yahoo, after 15 years, completed its exit from South Korean market before the end of the year, according to a brief report by the Yonhap News Agency.

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2012
Yahoo Continues Quest To Buy Tiny Mobile Video Chat Startup OnTheAir
December 5, 2012 at 1:42 pm 0

Sunnyvale, California - In its quest to reclaim its lost glory, Internet pioneer Yahoo CEO Marissa Mayer has spelled out that the beleaguered media company has just snagged the San Francisco-based startup today, with some new talent in the form of OnTheAir, a California-based startup that connects people via live video chats. (more…)
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2012
Yahoo Messenger Loses Raft Of Features, Public Chat Rooms To Shut Down Soon
December 4, 2012 at 1:45 pm 0

Sunnyvale, California -- In a surprising turn of events, the global Internet pioneer Yahoo has decided to discontinue several product features such as its Messenger public chat rooms, and will no longer support Messenger's interoperability with Microsoft Windows Live, Pingbox effective December 14 and will not be offering Yahoo! Voice Phone In and Phone Out services by January 30th, 2013.

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2012
Yahoo ‘Ordered To Pay $2.7 Billion’ By Mexican Court
December 3, 2012 at 12:33 pm 0

Sunnyvale, California - In a most excruciating suit ever, brought by Worldwide Directories S.A. de C.V. and Ideas Interactivas, S.A. de C.V., accused Internet pioneer Yahoo of breach of contract related to a yellow-pages listing service, as the company says it has been ordered to pay $2.7bn (£1.68bn) by a Mexican court.

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2012
Yahoo Inks A Deal With Samsung To Improve Smart TV Offerings
November 9, 2012 at 2:03 pm 0

Sunnyvale, California - In an effort to deliver real-time content, internet pioneer Yahoo and Samsung have inked a deal to integrate its Broadcast Interactivity service into the company's Smart TVs to your living room, the companies announced earlier this week. (more…)
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2012
Yahoo Will Ignore Do Not Track for IE10 Users
November 1, 2012 at 2:24 pm 0

Sunnyvale, California -- Yahoo has confirmed that it plans to ignore “Do Not Track” privacy requests sent by Microsoft's Internet Explorer (IE10) browser because, it claims, Redmond is violating the concept's intent by turning it on by default.

Today's announcement reignites a conflagration that was initiated by Microsoft's announcement in May, and became even more provocative earlier this month when the Digital Advertising Alliance said advertising companies that choose to ignore Do Not Track requests “automatically set in IE10 or any other browser” would not be penalized.

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