Tour De Force is a licensed tour operator in Russia authorized by the Ministry of Foreign Affairs of the Russian Federation to provide services to foreign visitors. Operating group and private tours in Russia since 2000, Tour De Force’s headquarters is located in St. Petersburg. They provide services in other cities in Russia, Ukraine, Baltic States and former republics of the USSR.
Victor Shevtsov is the project manager for Tour De Force and the Ebrandz team caught up with him for an exclusive interview on Tour De Force and his mantras to success.
Kindly give us a brief about yourself. When did Tour De Force happen to you?
I was born in Leningrad (now St. Petersburg), Russia, in 1979 and graduated from the State St. Petersburg University (Economic Faculty) in 2001. I was always interested in marketing, sales and business development management, but of course not in a specific field. Today, I have a range of experiences that span across consulting, project management, mobile content services and telemarketing.
I joined the Tour de Force team in February 2009 as a Project Manager for the Tour De Force web site (www.tourdeforce.travel). And till today my goal remains the same which is to increase traffic to the web site, expand on-line sales and optimize our internet marketing strategy.
How important have good employees been to your success?
I believe that the right people make all the difference. At certain stages of the company’s growth, it is very important to hire the best employees who will push the business forward. Not new technologies, not unique products or the best prices — just people. I always try to find the best specialists or managers, I can.
But of course, it shouldn’t take you long to understand if you’ve hired the right person. Personally, if I see that I hired the wrong person, I do not hesitate to bid “good bye” to him or her immediately.