Los Angeles -- In an attempt to enhance and keep its growing audiences glued to the services, the social networking Facebook has just made another partial acquisition -- this time in the form of Threadsy, a startup best known for their Klout-like service Swaylo.
“We created Swaylo because we believe Facebook and other social media services are the digital representation of our lives,” Threadsy founder and CEO Rob Goldman said. “There is no better opportunity to take Swaylo's vision to the next level than at Facebook.”
Swaylo offers you the opportunity to see what kind and how much attention you are deriving for the things you post, share, and like on social media networks. Through an analysis of your social graph, Swaylo reflects your Sway -- the effect your online activities have in your social circle and across the social graph.
Today we are announcing that Threadsy will be acquired by Facebook. Threadsy is the company that runs Swaylo.com, provides people with their Sway score, and helps businesses, organizations and brands connect with their social forces.
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More so, the service empowers you to log into your Facebook account and view a dashboard that covers all of your social interactions. This could mean that Facebook is planning something similar for its users. Of course, this would also be useful for brands who run pages on the social network as well.
Established in 2008, Threadsy commenced its life as a social client that includes email, Facebook, Twitter, and IM into a single stream. After failing to gain significant exposure, that product was shut down in October 2011. The team then shifted its focus to Swaylo.
Swaylo, which coincides in purpose with influence-tracking startup Klout, scores a Facebook member's influence, called “sway”, and provides a rundown on each user's audience, reach, and trendiness. Swaylo also makes a tool to help businesses connect with their influencers.
Surprisingly, Swaylo is not completely dissolving into Facebook. According to company founder and CEO Rob Goldman, their premium service, SwayloPro, will continue to function as an independent company “owned by its current investors.” He says that SwayloPro will “continue to help businesses connect with influential people on social media.” However, Swaylo's consumer-facing product will cease to exist on the Swaylo site once the deal closes.
Threadsy raised upwards of $6 million over the span of its four year history.