Los Angeles -- In a surprising move after six years, micro-blogging outfit Twitter over the weekend announced that it now wishes to be more universal with a new streamlined bird logo, replacing the scruffier iconic bird that had symbolized Twitter since its inception, according to CNN reports.
Amazingly, the micro-blogging company has decided to go for a cleaner look and hence it has given a facelift to its now famous six year old mascot 'Larry', the little blue bird.
In a blog post last week, Twitter explained that the new bird will be able to stand alone as a visual reference for Twitter without any words or letters–similar to how Nike's swoosh stands for the athletic brand. “Starting today you will begin to notice a simplified Twitter bird,” Twitter said in a blog post Wednesday.
The minor modification in the logo design however has been explained by Twitter that why it revamped the Blue bird.
In its post, Twitter further explains about the new bird as “crafted purely from three sets of overlapping circles -- similar to how your networks, interests and ideas connect and intersect with peers and friends”.
Notice how the beak is upturned demonstrating confidence and a new attitude. Besides, the tuft of feathers on its head is gone too and the design resembles a pre-designed geometric web produced replica of a generic bird.
Apart from the new looks, the company is also abandoning the bubbled typefaces and lower-case t's altogether for a more symbolic logo. “There is no longer a need for text, bubbled typefaces, or a lowercase 't' to represent Twitter,” Doug Bowman, Twitter's creative director, said in a blog post.
“From now on, this bird will be the globally recognizable symbol of Twitter. (Twitter is the bird, the bird is Twitter.),” Bowman wrote in the post.
The post further states, “Whether soaring high above the Earth to take in a broad view, or flocking with other birds to achieve a common purpose, but,a little blue bird in flight ultimately symbolizes freedom, hope and limitless possibility.” but some compared the more aerodynamic redesign to Twitter's new business model.
Meanwhile, the micro-blogging outfit was also urging developers to switch to the new logo--although the Twitter icon in Apple's App Store was still showing the old bird.
This vital redesign marks a new era for the social network, which has seen substantial growth in recent years, with the company expecting to generate $1 billion in sales in 2014.
Meanwhile, take a glimpse at the video below: