New York -- Relentlessly striving to beef up its offerings to Facebook Page administrators, adding features that were previously only available in third party apps, with the latest allowing them to assign administrator security capabilities and schedule posts. They can now delegate restricted administrator rights to other people.
Page administrators will no doubt appreciate the ability to assign specific roles to other admins. In addition, the social media leader described the changes on its Admin Roles page, including the five new roles (listed in order of greatest to least access rights): manager, content creator, moderator, advertiser, and insights analyst.
“Facebook page managers now have the power to send messages, view insights, and create posts and adverts. Essentially, they are also the only role which can access admin roles, and remove other administrators,” said Graham Cluley, a senior technology consultant at Sophos, in a blog post. Each administrator must also be unique--that is, tied to a different person's Facebook page.
Now apparently, Facebook has come up with a more detailed and business friendly plan for its Pages. In general, the Manager has the most permissions, including sending messages, creating posts, ads and viewing insights. The Manager is the only admin who can access admin roles. The “Insight Analyst” has the least permissions, able only to view insights.
In fact, Managers are the core administrators of the page and hold the most amounts of abilities within Pages and only they can manage Admin Roles. So now, if you enter a page where you are an administrator today, you will notice that you can now assign different roles to users.
Besides, to access the preferences dialog, the simplest method we know so far is to hit the 'Manage' button, and this is followed by settings in the following menu. After that, find 'Admin Roles' and you will be able to see a complete list of users along with roles that are now changeable.
Apparently, as many larger brands employing an entire social media team to manage their online presence, the ability to restrict permissions will probably come in handy, allowing for a more control, and hopefully less Facebook social media fails.
The exact breakdown of roles has been outlined in Facebook’s Help Center:
Furthermore, Pages that are used by numerous businesses and personalities -- including Lady Gaga, Justin Bieber, Coca-Cola, Disney, and MTV--as part of their online brand strategy. However, they are also an attractive target for attackers since, if hijacked, they provide a one-stop shop for potentially scamming millions of Facebook users. “A Facebook page which has been hijacked could be used to spread malicious links, spam, or scams--all in your brand's name,” said Cluley.
On the other hand, Pretty Klicks states that admin roles is not the only new feature social media teams can look forward to from Facebook--the much anticipated feature of scheduling posts is on its way.
The feature, while still not available for most, will be accessible when creating a new post:
Certainly, for Facebook, these alterations certainly could do well to lure social media teams away from third party management apps like Hootsuite, by offering some of these key features. These new features come hot on the heels of Facebook's latest foray into the world of advertising, with a gradual rollout allowing Page administrators to promote their updates in exchange for a bit of extra cash. What still remains unclear is why or how Facebook is controlling how posts are ending up in a fan’s news feed.