San Francisco -- It is a big news for movie enthusiasts! Google is quickly amplify the number of film titles available for rent on YouTube and Google Play. Earlier this week the search engine leader announced that it is adding 600 classic movies from iconic US studio Metro-Goldwyn-Mayer, to the library of works available for online rental at YouTube and Google Play.
Google is struggling to make a new video destination out of the revamped Android Market, now known as Google Play; Thanks to a latest alliance between MGM and Google, and movie buffs in the U.S. and Canada will be able to rent more than 600 MGM movies including Rocky, Rain Man, and The Terminator on YouTube and Google Play, formerly known as the Android Market.
The treasure trove of film includes such hits as “Rain Main,” “Get Shorty” and “Thelma and Louise.” Some of the other MGM titles available for rent include West Side Story, Moonstruck, Robocop, Hot Tub Time Machine, and Hoosiers. Google began stuffing the movies to YouTube and Google Play, and the rest will be added over the coming weeks, according to a company blog post from Jonathan Zepp, the manager of TV and film content partnerships.
Online movie viewing in the United States is expected to shoot up this year and become the primary means for viewers to watch films, according to IHS Screen Study digest projections cited by Google.
Equally, MGM became the fifth major movie studio to make films available for viewing at the Google-owned Internet properties, according to a blog post by Zepp.
He continued stating, “If there is one consistent opening image moviegoers around the world know and equate with great cinema, it is [MGM's] Roaring Lion (a clip that has over 1 million views on YouTube),” Zepp explained.
However, YouTube's premium rental service will also be able to access the same titles. Google typically charges between $1.99 and $3.99 for film rentals.
“For almost 90 years, MGM has brought some of the best and most memorable films to the silver screen.” “You can now discover, share and watch MGM's classic films on YouTube and Google Play.”
In addition to this latest collaboration, five other companies are already offering their flicks on Google: Viacom Inc.'s Paramount, Comcast Corp.'s Universal, Sony Corp.'s Sony Pictures, Time Warner Inc.'s Warner Bros. and The Walt Disney Co. That partnership added titles such as Captain America, Hugo, and The Adventures of Tin Tin, Coming to America, and The Godfather.
A brief history that touts the mega-entity, Metro-Goldwyn-Mayer was formulated in the mid-1920s when Marcus Loew merged Metro Pictures, Goldwyn Pictures Corporation and Louis B. Mayer Pictures to form the company as we know it today. In its golden age it was responsible for launching the careers of huge stars like Greta Garbo, Norma Shearer, and Joan Crawford. It is currently headquartered in Beverly Hills.