“Apple is reportedly planning to get into the movie rental business and license its digital rights management technology; and it could announce a deal within the next few weeks…”
iTunes will soon have movie rental option, if a report in a UK newspaper holds true. 20th Century Fox is said to be Apple’s first partner in the venture. Such a service would reportedly incorporate a DRM system that would allow the movies to be played for only a limited time after download, but would also allow them to be transferred to an iPhone or video-capable iPod.
In a deal struck between the maker of the iPod gadget and News Corporation, the parent company of The Times and owner of Fox, consumers will be able to rent the latest Fox DVD releases by downloading a digital copy from Apple’s iTunes platform for a fixed period.