AOL deal loss is not the end of the search affair says the Redmond Vole!
Time Warner has chosen Google as the most suitable partner for its America Online Internet unit--but the game isn't over for jilted suitor Microsoft.
Microsoft plans to leverage its desktop market dominance to compete with Google on search and advertising, analysts said - despite losing out to Google in the race to become the partner for Time Warner's AOL unit.
After spending much of this year wooing AOL in an attempt to get its search business, the Redmond, Washington, software giant was pipped at the post by Google. Google and AOL announced that Google will invest $1bn for a five per cent stake in AOL under a broad partnership that expands their existing search engine deal to include collaboration on advertising, instant messaging and video.