Mountain View, California -- One of the most essential elements of Google Adwords has been the ability for advertisers to target specific locations to ensure that their ad spend was happening in the geography of their business. Keeping this in focus, Google on Monday announced some revision to its location targeting application within AdWords to Google Maps, which provides more info about locations, make relevant location suggestions and improve accuracy in targeting.

Android and Apple may have a number of differences, in terms of functionality, usability and apps. In a few cases, Apple holds supremacy, while in some cases, its Android. But it seems, Google tends to mutualize one benefit it has been holding from the start. Gmail has been a core part of the Android experience, and it has been preventing quite a few users from switching over to iPhone.

Google is marching on with inclusions to popularize its social networking baby. The latest addition counts for the integration of Google+ with Google Apps. This would make is sensibly useful for the businesses as Circles would now be an option in the business setting. This integration has been long awaited, making Google+ only better.

Mountain View, California -- Relentlessly striving to rule the online world, search engine colossus Google Inc. over the weekend unveiled revolutionary changes to its budding Google Offers daily-deals site into an umbrella offering of sorts, partnering with 14 separate deals providers, as rival Groupon Inc pitches its IPO to potential investors.

The technology world seems to be shifting its focus from the smartphones and tablet wars to the traditional TV wars. Recently, Apple Inc. moved Jeff Robbin, an Apple software engineer, who had built iTunes, to their TV division, which makes Apple a considerable competitor to the well set TV makers such as Samsung and Sony. Now Google is taking yet another shot to revive its television division. The search engine giant has not been able to woo consumers with its TV sets, as the reaction for the same has been disappointing.

Mountain View, California -- In a unique move to provide businesses with a new window for online shoppers, global search engine giant Google is taking its Street View concept inside local businesses with a new feature dubbed as Business Photos that shows you 360-degree images of store interiors using Street View technology.

New York -- With the ongoing online race between tech giants, Mountain View, Calif.-based Google Inc.'s Android operating system has recently dethroned Apple Inc.'s iOS as the most sought-after software platform for application downloads as consumers bought more Android smartphones.

San Francisco -- Barely a week after Google was compelled to remove its Google Voice application from Apple's iTunes App Store to fix a software bug connected with the release of Apple's new iOS 5 mobile operating system has now returned as an iOS 5 friendly version on the Apple's App Store, after engineers have apparently fixed the issue that had previously forced Google to pull the app.

Google is working on each and every available option to bolster its social networking site's activeness. Its latest has a lot for bloggers to note, especially those who have blog posts, but want to get views on their posts more often. Google announced on Monday that the company has a user's Google+ profile and Blogger profile, which would allow users to replace their Blogger profiles with their Google+ profiles.

Google has been in news of late majorly for its acquisition deals, which includes even the not-yet acquired Motorola. Yet again the search engine giant has completed an acquisition, but this time it is of a big office complex in Mountain View. The amount expectedly is a big one too as it now stands in the Google assets at a value of $100 million. It is Google largest property purchase of 2011 in Silicon Valley. The property is called The Landmark and is a cluster of two-story office buildings on Landings Drive near Charleston Road just north of U.S. Highway 101.

AdWords has been one of those services of Google, which has been really fruitful for the advertisers in the U.S., but the search engine giant seems to be pumping in more locations for advertisers to reap the benefits out of Google AdWords Express. Google made an announcement that their AdWords service would be now available in the whole of UK and Germany, for advertisers. With this, Google AdWords Express is now available in the U.S., U.K., France and Germany.

Mountain View, California -- In an attempt to popularize it nascent social media networking site, global search engine titan Google looks close to unleashing Google+ on the enterprise front. The search engine giant is withdrawing the social features of its Google Reader application in preparation of the RSS feed reader's imminent integration with the Google+ social network, the company said Oct. 20.

San Francisco -- Another day of the week means another modification to Google Analytics. So far, Google Analytics did not provided too much information on the way visitors move around a given site. But over the weekend, Susan Wojcicki, senior vice president of advertising at Google, at Web 2.0 Summit in San Francisco, announced the addition of new real-time Flow Visualization in Google Analytics that demonstrates how website visitors become customers--and why they do not.

Google has goggled a new feature for AdWords, which would be called Dynamic Search Ads. With this new feature, Google will be able to index a user's site on a regular basis for a number of purposes. May it be for changes or to take the keywords from your website. The search engine giant can even generate a highly dynamic search ad based on search queries in Google and interestingly, it takes into account those queries, which one has not set up in AdWords.

At the recently concluded Web 2.0 summit in San Francisco, Google senior vice president of Social, Vic Gundotra confirmed that the Google+ social network will shortly be supporting 'pseudonyms' and 'other forms of identity.'

Gmail, Google's mailing service is all set to gain a new look. This was revealed, hidden and then revealed again on Google's YouTube account, on Wednesday.

Google missed out of an opportunity to keep an engineer’s e-mail saying the company should negotiate a license for the Java programming language out of an Oracle Corp. lawsuit. He had an allegation in the said e-mail, which noted that Google software infringes Java patents.

Google Plus might have limited number of users and that too not very regular, but it still has a lot to boast about its new social networking site. Google’s head of social Vic Gundotra, had a figure, huge enough to reveal at the annual Web 2.0 Summit. He said that their social networking site has seen photo uploads of 3.4 billion in just 100 days. It seems to be more than just an achievement for a social networking site, which is not the most active social networking site.

Google Wallet has a new partner – New Jersey Transit. On Wednesday, New Jersey Governor Chris Christie announced that the NJ Transit would now be supporting Google's contact-less payment system.

This may not be a welcome news for the SEO industry. Keeping in line with their policy to protect user privacy, Search engine giant Google has decided to automatically enable encrypted browsing for searchers who are signed into their Google accounts. Any search performed will now be done on a secure socket layer (SSL) and will no longer pass the search term referrer data. Google has an exception to this. The said search term referrer data will be passed on to advertisers who use their pay-per-click product.