Mountain View, California -- The Google AdWords blog today announced a new keyword match type for managing pay per click campaigns. The “Broad Modifier” allows you to define keywords that have more possibilities than phrase match but on the other hand is stricter than broad match. This new feature is currently being tested in the UK and Canada and it is named the broad match modifier.

San Francisco -- Google's Gmail, one of the most extensively used email in the world was down on Tuesday, 11th May 2010, Google official apologies for an 502 Server error. Perhaps this outage occurred for the first time since the service was launched in 2004. Many users were confronted with this error.

San Francisco -- It now appears that the search engine giant wants a piece of the travel turf. Google is now extending its long arm into the lucrative online travel business, and could be in talks to acquire fare-shopping developers ITA Software.

Mountain View, California -- Google has partially abandoned its 3D graphics browser plug-in -- the open source API project named O3D, alternatively focusing on a 3D Web graphics application known as WebGL standard originally created by Mozilla.

Mountain View, California -- Google has long been making efforts to crack the TV ad market, but the search giant Google has finally spread-out its wings into the TV business by buying a stake in a startup called Invidi Technologies that helps advertisers target cable and satellite viewers with “addressable” ads.

Mountain View, California -- Late last year, Google rolled out a very cool mobile product called Google Goggles. The Mountain View, Calif., search engine leader Google on Thursday released an enhanced version of its Goggles application to read and translate English, French, Italian, German, or Spanish after pictures of words are taken with cameras built into smartphones based on its Android operating systems be used as language translation tools.

London -- For the past five years, British e-mail users with Google accounts have been deprived access to @gmail.com email address. But on Tuesday, the search engine company has settled a long-running trademark dispute with a British research firm, and now, finally ditching the two-word moniker are now able to change the end of their addresses from @googlemail.com to @gmail.com.

San Francisco -- If you hold an AdWords account then you know the levels of data that are created can sometimes becomes unmanageable and, moreover, you can start to ask questions such as “At what point during the day am I seeing a surge in sales?” without an easy way to find those answers. Responding to the call, Brett Crosby announced new AdWords Reports for Google Analytics and the release of Google Analytics Application Gallery.

Mountain View, California -- Google did not invent search, but it is one of the most valuable terminus a quo for more than 1 billion Google searches a day, is getting its most substantial renovation in years. The Mountain View, Calif., search engine leader is rolling out a major redesign for its search results on Wednesday, indicating the start of what promises to be a period of intensified competition with rival Microsoft Bing.

Mountain View, California -- In an attempt to compete with the likes of Amazon, Barnes & Noble, and other sellers of downloadable, digital books, search giant Google on Tuesday said it plans to begin selling e-books that people can read on any Internet-connected device including Apple's hot-selling iPad tablet computers, earliest by this summer.

San Francisco -- Google has introduced a new Target CPA bidding option tool in AdWords that lets marketers who considers in terms of “a target” or “average CPA” -- set a bid that displays the average amount they would like to pay for a conversion, as opposed to the maximum they are willing to pay for it, when it comes to managing online advertising.

Mountain View, California -- Search and advertising giant Google, last weekend spread its wings to Toronto, Canada-based to acquire BumpTop, a software company that lets users make their computer desktops resemble an actual 3D desk for an undisclosed amount of money.

San Francisco -- If you are engaged with SEO or are operating a PPC advertising campaign, then chances are you have certainly used Google's external keyword tool, you may discover that you are now diverted to the new keyword tool, which has been evaluating a new feature in its Keyword Tool that is designed to help people “get more relevant search traffic estimates for their keywords”.

Mountain View, California -- Google's mobile development team recently had a busy time fine-tuning what it likes to call its “iterative mobile Web,” a phrase that, in plain English, Google is making some hefty changes to Image Search for the iPhone and Android platforms.

Los Angeles -- Until now everyone is so astonished with Google Maps and now Google is here once again to impress their audience with the new Earth View feature. The Mountain-View, Calif., search engine leader on Monday unveiled an augmented Google Maps feature called Earth view that brings the Google Earth software's 3D perspective to the Web browser.

Mountain View, California -- Global search leader Google on Tuesday announced another acquisition to its roster with the purchase of Israel-based “LabPixies,” a small company that manufactures widgets and apps for several platforms including iGoogle, Facebook and the iphone, reportedly for $25 million.

New York -- Google has silently announced today on the Official Google Blog the latest search engine feature that allows users to easily search for particular TV episodes and sort the results by season in each series.

The newly released capability is available in the “Video” section of Google. All you have to do is just search for your favorite TV series like Mad Men or The Office, then click the “Show options…” button above the results. A panel is displayed on the left side of the screen with several options; you can click “Videos” to narrow your search to videos, and after that the option to search for “Episodes” instead of “All videos.”

Cleverly, Google is able to identify through its monstrous databases to automatically display how many seasons and episodes a certain show has within them even if you simply search for a show title. Television search engine startup Clicker has these features and more, but options are always welcome.

Mountain View, California -- Google has been giving some serious thought about the (Google Advertising Professionals) program for the past three years. And just yesterday, search engine leader Google has finally ended its age old (GAP) program and replacing it with a new Google AdWords Certification program for those managing AdWords accounts on behalf of advertisers.

This new program introduced mainly by Google to raise their standards as well as to help agencies and their employees with more up-to-date, comprehensive, strategy-focused training and certification on the latest tools and best practices for managing AdWords accounts, reducing the hassles for advertisers finding the certified people easily.

“The Google AdWords API allows developers to develop applications that interact directly with the AdWords platform,” explains Penry Price, Vice President, Global Agency Development at Google. “Agencies and developers of search engine marketing tools use these applications to manage large AdWords campaigns more efficiently and creatively.”

Mountain View, California -- Believe it or not the Hubble Space Telescope was actually launched 20 years ago…yes 20 years! And as it is customary, Internet giant Google has celebrated the 20th anniversary of the launch of the Hubble Space Telescope with a commemorative “Doodle” on its homepage, which began on April 24, 1990.

San Francisco -- Google users will soon be able to view consumer reviews and product ratings into inside Google AdWords, yet another bite of the search engine's “experimentation,” announced at a conference earlier this week and later on the Google Merchant Blog. A newly forged alliance between Google and Bazaarvoice allows retailers and manufacturers to display online product reviews and ratings right within their AdWords campaigns.