Web publishers can pick which keywords and sites to search, then color-coordinates results to match their motif.

Google Inc. is ready to let Web publishers and bloggers create custom searches on their sites, in a move that could make searches more relevant to consumers and allow the company to charge more for advertising, Google said in a statement.

With the Google Custom Search Engine, Web site and blog publishers can provide custom results most relevant to their readers, incorporating a site's online community and its ability to provide contextual ads...

In a move that could ruffle the feathers of some e-commerce Web site consultants and analytics software providers, Google has unveiled a site optimization tool that enables advertisers to test landing pages.

In its AdWords blog, Google outlined plans for beta testing of the company's new Website Optimizer tool. The service lets online sellers test separate landing page components such as headlines, product features and images to determine the page with the best conversion rates for websits. The new tool complements Google Analytics, a system for tracking AdWords campaign effectiveness.

Surprising Third-Quarter Report Contrasts with Rival Yahoo’s Doldrums
Internet giant Google said its third-quarter profits nearly doubled as revenues rose 70 percent, has increased its lead over its rival Yahoo! in the battle for the booming Internet advertising sector, driving its stocks up in trading with its results.

Its increasing share of the market contrasts starkly with the fate of advertising in the traditional media as several US newspaper groups, including the New York Times, announced a fall in revenue and the NBC television group decided to prioritize Internet over television broadcasts.

Google said it has signed deals with Sony BMG Music Entertainment and Warner Music Group to stream free music videos on its Google video Web site.

Sony BMG Music Entertainment and Google lately announced a strategic business relationship designed to make the music company's expansive music video collection available for online streaming at no cost to users.

Starting this month, Google will offer free music videos on its Google video Web site from Sony BMG Music Entertainment and Warner Music Group; users will also be able to access content from Sony BMG Music Entertainment artists through Google's partner websites in its AdSense network.

Google said that another US university will add its books to the Internet search titan's controversial project to make the world's written works available online.

The University of Wisconsin-Madison and Google announced an agreement lately to expand access to hundreds of thousands of public and historical books and documents from more than 7.2 million holdings at the UW-Madison Libraries and the Wisconsin Historical Society Library to its Google Books Library Project, they said.

Amid reports of a successful nuclear test by the North Korean government, Google lately went ahead with plans to launch a new R&D center on Korean soil.

Internet search giant Google Inc., responded to the revelation of new North Korean nuclear testing with an announcement outlining plans to open a new research and development facility on Korean soil to hire local employees and develop online services and technology for global markets, the commerce ministry and the company said in a statement.

Google Inc. is converting its renowned headquarters to run partly on solar power, hoping to set an example for corporate America.
Google is planning to deploy a solar electricity system that will have a capacity of 1.6 megawatts at its famed million square foot headquarters in Mountain View, Calif. It will be the largest such installation on a corporate campus in the United States and one of the largest in the world, the company said.

As a firm believer in the axiom that knowledge is power, Google is pushing the ability to process information just as it puts more facts and figures at the fingertips of Internet users.
Internet search titan Google announced that it would launch "The Literacy Project" at the world's largest book fair taking place in Germany this month.

Search giant lets users show Gadgets on their websites
In the latest step in its continuing effort to focus the Web services model around its own servers, Google Inc. has expanded its Gadgets program making it easier for Web Developer to add hundreds of miniature programs to independent Web sites, in a move that brings handy features to users instead of making users rely on Google.com.

Search giant Google is re-launching its online spreadsheet and word processor software, in another challenge to archrival Microsoft.
Say good-bye to the Writely brand. Google plans to integrate the two into a single application suite. The newly wedded software will go by the name Google Docs & Spreadsheets, an online productivity suite "that makes it easier for people to create, manage, and share documents and spreadsheets online."

Google's lightning-quick acquisition of online video pioneer YouTube once again demonstrated the Internet search leader's penchant for pouncing on golden opportunities that leave its rivals scrambling to catch up.

Google Inc.'s $1.65 billion deal to buy video entertainment site YouTube Inc., announced lately, has raised the bar for other major Internet players to strike quickly as confidence in the sector grows and valuations rise, industry insiders said.

Google is gearing for what could be a watershed legal battle with the global book publishing community and has issued subpoenas to major publishers, as well as rivals Yahoo, Amazon and Microsoft, requesting information about their book scanning projects.

The requests came as Google prepares to defend itself against a lawsuit filed by the Association of American Publishers and the Authors Guild over its plans to make portions of copyright books available online.

Google wants documents detailing every book the companies have made available online or plan to by the end of 2009.

Google is snapping up YouTube for US$1.65 billion in a deal that catapults the Internet search leader to a starring role in the online video revolution.
Google Inc., the leading Web search engine, bought hot young video-sharing website YouTube in a 1.65 billion dollar stock deal that the companies proclaimed was a natural for the evolving Internet, the company’s largest acquisition in its eight-year history.

If Google can make it here, it can make it anywhere. The company opens new digs in Manhattan.

After a year of speculation, the company has officially opened a new, bigger and more Google-y office in the Big Apple in the trendy Chelsea neighborhood in Manhattan.

Internet search leader Google Inc. is in talks to acquire the popular online video site YouTube Inc. for about $1.6 billion in cash and stock, the highest price yet offered for a consumer-generated media site, according to published reports.

According to the newspaper, the talks are at a sensitive stage and could break off. YouTube declined to comment on the report. Google representatives could not immediately be reached.

Mountain View-based Google and San Mateo-based YouTube are still

Google Inc. is introducing a new search service that only a geek could love.

Search giant gives software developers a tool that lets them search billions of lines of source code.
The Web search leader of late said that it is introducing Google Code Search, a site that simplifies how software developers search for programming code to improve existing software or create new programs.

Congressional campaign information meets Google Earth for a mashup made in voter resource heaven.

Google of late stepped into the political arena with its latest offering, the Google Earth Election Guide. Google has assembled a wealth of information about the upcoming U.S. general election and will display links to it on its Google Earth mapping application.

Internet search leader Google Inc. has added a landmark to its rapidly expanding empire.

Google has bought the piece of real estate where the Silicon Valley home co-founders Larry Page and Sergey Brin kick-started the Internet giant less than a decade ago -- a garage in a quite suburban neighborhood in Menlo Park, Calif. as they set out to change the world.

The Mountain View-based company bought the 1,900-square-foot home in nearby Menlo Park from one of its own employees, Susan Wojcicki, who had agreed to lease her garage for $1,700 per month because she wanted some help paying the mortgage.

Online video is no longer just fun and games: You might actually learn something. Berkeley Campus Shares 100 Introductory Courses.

The University of California at Berkeley lately said that it is teaming up with Google to deliver dozens of videotaped educational content, including lectures, seminars, speeches, special events symposia and even entire courses taught by some of the campus’ leading professors, directly to students and the general public via Google Video free of charge.

Search engine giant Google wants to provide more broadband consuming content in the Japanese market.

Google is looking to expand its Google Video service in Japan. It revealed that it is actively seeking partners in the country who will help in contributing contents for the service, which will be soon launched in Japan.