Google is taking steps with its AdWords and AdSense programs to assist advertisers in launching site targeted campaigns, help publishers sell those advertising spaces, and even optimize the advertising creatives and landing pages for the advertiser.
Google AdSense is marketing its site targeting service by testing an ‘Advertise on this site’ link in its AdSense contextually targeted advertisements. Google AdSense is currently testing this technique on Tim Carter’s Ask the Builder website. Once a user clicks through on the link in the ad, they are taken to a nifty AdWords generated site profile page with basic information on the Ask the Builder site and Google suggests to the reader to join or use AdWords to purchase advertising targeting the website...


