January 3, 2012 0

Google has finally turned to its own advertising formulas, to promote itself. It seems Google wants to have a bite of its own advertising recipe. The search engine giant is one of the biggest advertising companies in the world, and the best part it, the company knows about it. Google, earlier in 2010 had embraced the advertising platform for the very first time, with a Super Bowl ad. But since then, there were a few real efforts focused to keep people reminded that Google services are being used by them in their day-to-day life and how further they can make use of it.

The Super Bowl ad in 2010, was unique, as Engadget.com noted for the same as ‘Google’s Superbowl ad will make you cry a little bit‘. That ad was some stuff. But since then, Google was basically looking out for a medium to keep itself in the eye of the television viewers. The targeting seems to be for those who use the offline medium to carry out a number of procedures in their day-to-day life. Such efforts would bring the offline world, to the online platform, or rather Google’s platform.

Peter Daboll, chief executive of Ace Metrix, a firm that evaluates TV and video ads said, “This past year has really been a remarkable transformation for Google.”

Google’s attempts might even be focused on its other products, which might not specifically ask people to come to Google. In fact the main aim would be to promote Google Plus and its Chrome browser.

Google is leading in a number of fields, but still seems to be looking for supremacy for the above mentions services. Google, as a search engine is being used by almost 2/3rd of the online users. Chrome browser is currently way behind in comparison with Microsoft’s Internet Explorer and is in stiff competition with Mozilla Firefox.

Talking about Google+, the search engine giant is no where in comparison with Facebook or even Twitter as of now.

Noting the monetary outflow, Lorraine Twohill, Google’s vice president for global marketing, had no disclosure, as to how much the company had increased its advertising spending, but said there had been a shift in strategy. So the potential interest is definitely on the cards.

Twohill said, “As we got bigger, we had more competition, more products, more messages to consumers, so we needed to do a bit more to communicate what these products are and how you can use them.” She added, “If we don’t make you cry, we fail,” continuing an option available, “It’s about emotion, which is bizarre for a tech company.”

The above said comment was in regards to the ad, which seems to be trying to make people emotional yet again. Those who have viewed the ad, state that it is difficult to keep one’s eyes dry after watching “Dear Sophie,” Google’s ad for Chrome in which a father sends multimedia messages to his baby daughter, or to hold back a smile watching grandmothers and children dancing to Lady Gaga.

On the other hand, Microsoft even has targeted the viewers with a cute looking ad, wherein the software giant displays some of its services too.

Both these ads are posted below. One can have a look at both these ads and think about it.

{iframe width=”620″ height=”390″ align=”top”}http://www.youtube.com/embed/R4vkVHijdQk{/iframe}

{iframe width=”620″ height=”390″ align=”top”}http://www.youtube.com/embed/f85IyulX0TI{/iframe}