Mountain View, California -- According to various media reports suggesting that Google Inc., world's most popular Internet search engine, is making a bid to acquire the popular San Francisco do-it-yourself review site Yelp Inc., the site that allows users to review restaurants, bars, shops and more, potentially providing the search giant an opportunity to reach deeper into the local business market for more than $500 million, a person familiar with the discussions said.
The two companies have held discussions in the past, but serious talks about a deal are believed to have started several months ago. According to Technology blog TechCrunch and the New York Times quoting marked the discussions as “advanced” and “serious,” respectively, quoting anonymous sources with knowledge of the deal.
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