Yahoo! has started a beta trial of paid-for search results on its mobile internet service in the UK and US.
Internet giant Yahoo, lately said that it has launched a beta version of sponsored text advertising tied to mobile search in the United States and the United Kingdom, a move that gives the portal a jump on rivals Google and Microsoft.
The company introduced the new Mobile Sponsored Search product as a beta service offering advertisers text-based ads, an immediate wireless Web presence with a Yahoo-created landing page and a console to manage mobile marketing campaigns.(more…)