Los Angeles -- AOL has renewed its logo and plans to launch the new look after it is liberated from its oppressive Time Warner overlords, as it faces a tough year ahead. But AOL is trying to emerge from this rough patch as a stronger company -- previewed its new brand identity Monday and stepped up its seemingly eternal campaign to reduce its workforce.

The company this week is demonstrating “its new brand identity for its future as an independent company devoted to creating the world's most simple and stimulating content and online experiences.”

The company is offering takeovers of about 2,500 members of its workforce as it attempts to reduce its employee headcount by nearly a third over the next few months. The once high-flying company and its nearly ubiquitous online greeting -- “You've Got Mail” -- still has several vibrant features and the company believes it will be in a better position to exploit them as a standalone operation.

New York -- AOL.com, the web portal of America Online, on Thursday rolled out a revamped homepage available that it hopes will become a hub of sorts for Internet travelers by letting consumers access multiple social networking services directly from AOL.com, becoming the first major portal to offer direct access to information from major social networking sites, email accounts and more without switching from site to site.

Officials said that this follows the move a month after AOL.com, the number four gateway to the web after Google, MSN and Yahoo, offered access to multiple e-mail services from the AOL.com site, being part of AOL’s continuing approach to open its homepage, to outside services and content -- offering consumers more customization options.

New York -- AOL on Tuesday launched a completely revamped version of AOL News, http://news.aol.com, that adopts an innovative blog format, combining traditional news sources, AOL programming and social news, all in an easy-to-use single-page experience.

The new version of AOL News has been designed to incorporate more elements of blogs and social news sites such as Digg.com.

America Online Inc. is soon rolling out upgrades to its Video Search Engine, expanding the index with 1.8 million videos from its recent acquisition of Truveo Inc., a company AOL acquired in December. The content joins 20,000 original and licensed videos, as well as 2.5 million videos indexed through AOL's Singingfish search product.

AOL bought Burlingame, Calif.-based, Truveo in order to expand the portal's ability to find video on the Web. AOL, a Dulles, Va., unit of Time Warner Inc., has made online video a key focus of its free Web portal.

After fighting a rearguard battle for much of the past two years, America Online is going on the offensive with a new plan to retain customers and expand its business on the Web--a strategy it has tried before with little success.

AOL's CEO Jonathan Miller will present a turnaround plan for the online giant to the Time Warner board of directors. AOL declined to make Miller available for an interview for this article, but a source familiar with AOL's plans said Miller will offer new cost-cutting measures and sketch out a blueprint aimed at tapping the resurgent online advertising market.

New York -- AOL, the web giant on Tuesday unleashed a new programming hub for online video content at its digital content “NewFront” that will comprise of 14 content channels and centralize all AOL video in one place, especially aimed at luring TV buyers with takes on familiar concepts, such as crime-scene investigations and housewife angst, that have made fortunes for the networks in the last decade.

The announcement is being made on Tuesday at AOL's 2012 Digital Content NewFront at Highline Stages in New York City, the equivalent of the television upfronts for online video companies. The new hub entitled as “AOL On Network,” which the company believes that 60 million North America consumers will tune into 14 new content channels that will bring together curated videos from the likes of Nina Garcia, Heidi Klum and Adrian Grenier and original programming, including the launch of seven new series.

New York -- In an attempt to compete with its arch rival Google, AOL, while offering a wide variety of original programming on one of the largest--and fastest--growing online video platforms, over the weekend announced that it will launch 15 new original web video series produced by or starring celebrities including Jennifer Lopez and Heidi Klum.

New York -- AOL Inc., the Internet portal site in the midst of transforming itself, on Tuesday announced that it is reorganizing its growing roster of video assets under one roof, dubbed as AOL Video.