AOL Promotes Ad Platform Across Europe
New York - AOL, a unit of Time Warner Inc. on Friday announced the extension of its Platform-A Internet advertising service in Europe. The spreading out is part of its plan to extend the reach of its advertising business worldwide by the close of 2009.
The move by the Time Warner Inc. unit comes less than one year after it switched its AOL script in the U.S., shifting roles from being Internet portal to a one-stop Web-based advertising business. The service enables advertisers to make use of the company’s optimization technology and behavioral targeting in combination with Advertising.com’s social media, affiliate marketing, search, video and mobile inventories, according to Lynda Clarizio, president of Platform-A.